As a company, what made you decide that Virtual Reality would be the next step for Adult Entertainment? When was this decision to incorporate VR made? Was it something that came about when VR headsets first started becoming public, with the oculus rift and the HTC vive, or was it before that?
We’re a technology company first, so whenever new tech gear hits the market, we buy it. Parenthetically, if you need a pair of Google Glass we’ve a half-dozen collecting dust somewhere. So, we naturally ordered a couple of pairs of Google Cardboard. When we dropped a smartphone inside, and peered through those duo-convex lenses, we were amazed. This was 2014, and what we saw was by no means perfect—heck, 2 years later, with all the hype, VR is still, broadly, very much in a 1.0 phase no matter the device—but the signal was there. So we thought, this could be the biggest revolution in mass-communication in a quarter-century. Not this year. Not next year. Not even this decade. But it could very well be What’s Next. So we resolved to start working toward launching a Virtual Reality porn site. That was the moment. It was all because of the Cardboard. We spent the first half of 2015 on R&D, learning how to produce the content, developing the necessary player software in order that all users—whether on Smartphone or desktop—would be supported, and we launched in July, 2015.
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